Launching a brand like C&S Active is a complex but rewarding endeavor.
For the founders planning early in the rebranding process was essential, they knew they must pay close attention to details to ensure that it captured the spirit they wanted the brand to have. Putting pencil to paper was the starting point, then it was important to make sure the logo suited the first clothing range ideas, placement of the logo on active wear garments is important, in fact it is on any branded item of clothing.
Tough in spirit and in nature, able to handle adapt and handle the environment around it, the Indonesian tiger provided the perfect logo and acted as a nod to the founders Indonesian heritage too.
